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April 9, 2025 by Spirit Technologies
If you own a hospitality-related business, beware: Microsoft just warned of a new threat. Cybercriminals are ramping up attacks using messages that appear to come from Booking.com. The phishing scam gives them access to steal customers’ payment and personal data, which can mean big trouble for your company if it falls victim to an attack. […]
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April 8, 2025 by Spirit Technologies
Passwords undoubtedly remain the weakest link in cybersecurity. Employees use easy-to-guess passwords or never change them, and hackers steal them using malware and phishing attacks. No wonder research from the access management company Okta reveals that more businesses are adopting biometrics to keep the bad guys out. Why Biometrics Are a Security Powerhouse for Every […]
April 7, 2025 by Spirit Technologies
Cybercriminals will take full advantage of any possible security weakness your business has to launch their attacks. That’s certainly the case with their latest trick, which exploits the hype around a rising star in the AI world – DeepSeek. As Kaspersky experts recently reported, hackers have been luring unsuspecting victims into downloading malware on fake […]
April 5, 2025 by Spirit Technologies
A new batch of updates has made it easier than ever to build next-gen AI agents with OpenAI’s help, no matter your business niche or level of technical expertise. Whether your team includes experienced developers or total beginners, these tools help them create smarter programs. What the OpenAI Update Brings to Businesses You’ve probably already […]
April 4, 2025 by Spirit Technologies
Nobody’s questioning whether AI-driven innovations will continue revolutionizing how we do business. A recent survey by PwC shows that investors and analysts strongly believe AI will boost the economy by improving efficiency and driving business growth. Let’s see how that might affect your business shortly. Is AI the Key to Economic Growth Acceleration? There’s little […]
April 3, 2025 by Spirit Technologies
Do you and your team feel bogged down by repetitive tasks? Business process automation is the key to reclaiming your time. Many establishments across various industries already leverage it to fine-tune operations. Keep reading to learn more about this process and why it is important. What Exactly Is Business Process Automation? A typical workflow involves […]
April 2, 2025 by Spirit Technologies
How prepared is your establishment for the next cyberattack? These threats have become more frequent and sophisticated than ever before. The good news is that you can take steps to stay ahead. Keep reading to learn more. The Equalizing Threat of Modern Cyberattacks Crime doesn’t just happen in seedy alleyways anymore. The digital world is […]
April 1, 2025 by Spirit Technologies
Is the cloud compatible with your business? Cloud computing’s convenience has become a game-changer for many companies, but it’s not without challenges. Read on and weigh the opportunities and threats before you make big changes to your operations. What Is Cloud Computing? Gone are the days when you have to spend thousands on physical computers […]
March 31, 2025 by Spirit Technologies
If graphic design software feels overwhelming, but sharp-looking marketing materials are a priority, CorelDRAW Go has what you need. This newly launched web-based tool simplifies design for busy business owners. What CorelDRAW Go Offers Businesses CorelDRAW Go is a lifesaver for people who need sharp-looking graphics fast but don’t have a design background. You can […]
March 29, 2025 by Spirit Technologies
Sales can often feel like an endless battle. Microsoft’s latest AI-driven tools make the key elements of sales—chasing leads, nurturing prospects, and closing deals—easier. These tools will boost your sales team with new technology built to make their work faster, smarter, and more effective. Microsoft’s two new AI sales agents and a new sales accelerator […]
March 28, 2025 by Spirit Technologies
Data loss is catastrophic to your business. Microsoft understands that companies can’t afford to lose valuable data, so they’ve introduced Windows 365 Disaster Recovery Plus (DRP). This backup solutions upgrade ensures business continuity with high-performance disaster recovery capabilities. What Is Windows 365 Disaster Recovery Plus? DRP upgrades Microsoft’s existing cross-region disaster recovery failover systems to […]
March 27, 2025 by Spirit Technologies
Is your small business keeping up with the changes in today’s technological landscape? The importance of digital literacy is swiftly growing. Digital literacy is no longer a “nice to have” but a critical skill that affects everything from marketing to customer service. Keep reading to learn the nitty-gritty details. What’s Digital Literacy? Digital literacy is […]
March 26, 2025 by Spirit Technologies
How do you stand out in today’s crowded market? Influencer marketing has become a game-changer for many small businesses. Having your goods or services showcased by an influencer to a dedicated online following is a practical way to grow on a budget. Keep reading to learn more. How Can Influencers Drive Value for Your Business? […]
March 25, 2025 by Spirit Technologies
Do you know what customers are saying about your business online? For smaller establishments, every star, comment, or post carries a lot of weight in today’s digital world. They can shape public perception and directly impact your bottom line. Why Does Your Online Reputation Matter? Negative press and bad word of mouth have always hurt […]
March 24, 2025 by Spirit Technologies
Would you describe your small business as having a strong digital presence? Almost everyone looks for what they need online before visiting a store or office. You’re nowhere if it isn’t your business listing that pops up when they click “Search.” Mastering SEO and local search optimization can solve this problem. Here’s how to put […]
Chatbots like ChatGPT, Gemini, Microsoft Copilot and the recently released DeepSeek have revolutionized how we interact with technology, offering assistance with almost every task imaginable – from drafting e-mails and generating content to writing your grocery list while keeping it within your budget. But as these AI-driven tools weave themselves into our daily routines, questions […]
Think ransomware is your worst nightmare? Think again. Hackers have found a new way to hold your business hostage – and it may be even more ruthless than encryption. It’s called data extortion, and it’s changing the rules of the game. Here’s how it works: They don’t bother encrypting your files anymore. Instead, they just […]
Mark your calendars: October 14, 2025 – the day Windows 10 officially reaches its end of life. After this date, Microsoft will no longer provide security updates, bug fixes or technical support for Windows 10. But what does this mean for your business applications and productivity tools? If you’re still using Windows 10 after the […]
When it comes to running a business, most owners consider aspects like quality customer service, reliable products or services, and closely monitored P&Ls as reasons for company success or failure. Most never consider one other sneaky element that is often overlooked as a make-or-break factor because it’s “a boring necessity.” What is it? Your technology. […]
March 22, 2025 by Spirit Technologies
Is your business making the most of social media? With millions of users scrolling day and night, your target audience likely already spends time and money on these platforms. Leverage the right social media marketing for small businesses, and your brand might even compete with the best of them. Why Work Towards a Strong Social […]
March 21, 2025 by Spirit Technologies
What would happen if your team suddenly couldn’t use vital online services? For countless business owners, this happened during a recent Microsoft Entra ID blip. Users couldn’t access Azure cloud platforms and applications, which understandably created chaos for businesses that rely on these systems daily. What Caused the Tech Giant’s Entra ID Failure? Who knew […]
March 20, 2025 by Spirit Technologies
What would happen if hackers targeted your business today? Cyber threats are on the rise and can impact establishments of all sizes. Keep reading and learn why cybersecurity for business owners has become essential. Every Business Is a Target in Today’s Digital Landscape Crime isn’t happening in alleys anymore. It’s online. Hackers target companies daily […]
March 19, 2025 by Spirit Technologies
What role does AI play in the future of business? Many industry leaders see it as a game-changer. Strategic AI investments could help companies lead, adapt, and foster sustainable growth. Keep reading to learn more. Strategic AI Adoption Gaining Momentum Among Executives 72% of company leaders are gearing up to include AI this year. It’s […]
March 18, 2025 by Spirit Technologies
AI can produce stunning visuals for creative projects, but is it viable for commercial use? The last thing any business wants is to face legal trouble over copyright issues. The latest Adobe Firefly video generation model aims to change that. Adobe’s Strategic Shift Toward AI-Powered Solutions Almost everyone who has worked in digital creation knows […]