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December 11, 2023 by Spirit Technologies
In the ever-changing world of digital marketing, it’s often difficult for small businesses to decide how best to utilize their budget. Improving results without breaking the bank may feel unrealistic, but it is possible. This blog post examines some of the best digital marketing strategies for small budgets. Prioritize Content Creation Content is the chief […]
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December 9, 2023 by Spirit Technologies
The Files app is one of the preferred alternatives for Windows 11 users who are not willing to cope with the limitations of the native File Explorer app. It offers advanced features that business owners will find useful. The Files app continues to push updates to extend its robust functionality even further. The V3 is […]
December 8, 2023 by Spirit Technologies
Ransomware is a significant cybersecurity threat. Attackers use malicious software to encrypt files, making them unreachable until the victim pays a ransom. Cl0p is one such malicious software. It has grown in popularity over the last few years after a threat group using the software targeted large corporations worldwide. Most recently, the threat group infiltrated […]
December 7, 2023 by Spirit Technologies
Among the 33 million small businesses spanning the US, only about 63% invest in SEO plugins and other data analytics, while the remainder rely on decisions based on gut feelings. The latter is a leading reason 595,000 small businesses shut down annually, while the former have a better chance of an 8% revenue increase. Data […]
December 6, 2023 by Spirit Technologies
As technology advances, businesses implement numerous ways to communicate with customers for optimal satisfaction and convenience. According to Forbes, roughly 64% of companies believe AI is one of those ways to improve customer relationships. In comparison, 46% have already enabled CRM AI. Below, we’ll relay the role of artificial intelligence in customer relationship management. Ingesting […]
December 5, 2023 by Spirit Technologies
When starting a business, your biggest concern is keeping step and competing with larger companies that offer similar products and services. Potential customers may shop elsewhere without the right SEO (search engine optimization) tools, and your business can blend into the crowd. Why Is SEO Important? Website and search engine optimization are key marketing strategies […]
December 4, 2023 by Spirit Technologies
Technological innovations make it easier for businesses to organize data, communicate with consumers, and produce higher-quality products. One of the ways companies stay on top in their industries is technology adoption. You can elevate your enterprise by welcoming new technology and finding how it can benefit your specific business. Still, failing to understand technology adoption […]
December 2, 2023 by Spirit Technologies
With the ever-changing modern employment landscape, businesses must find ways to stay competitive and make sure their employees have the training and skills necessary to be productive at all times. Tech training and upskilling for employees is a great way to prepare your employees for working in the digital age. What Is Upskilling? Through upskilling, […]
December 1, 2023 by Spirit Technologies
Knowing how to embrace tech tools for marketing and customer engagement can make a dramatic difference in how your company grows and progresses in your industry. Customer engagement and marketing are essential for gaining attention from the right type of consumers, converting leads to customers, and retaining clientele. High engagement levels positively impact your business’s […]
November 30, 2023 by Spirit Technologies
As with any second Tuesday of the month, November 2023’s Patch Tuesday included many repairs to Microsoft security features, among other crucial vulnerabilities. We’ll discuss what these patches mean for Windows products and servers. General Summary: November Patch for Microsoft November’s Patch Tuesday addressed 63 security bugs in its software, three of which have a […]
November 29, 2023 by Spirit Technologies
Are you prepared for the fallout of a cyber-attack? Many businesses don’t think they need to invest in cyber insurance, but doing so can save you plenty of money. Discover what you should know about insurance coverage in this guide. Every Business Leader Is Responsible for Their Own Cyber Security Having insurance coverage for your […]
November 28, 2023 by Spirit Technologies
Business owners and their customers are intimately familiar with trying to log in to some online account before receiving a text message that contains a code. Before you can enter your account, you must submit this unique code, which is a multi-factor authentication mechanism. Intuitively, this multi-step security protocol protects sensitive data, including business data […]
November 27, 2023 by Spirit Technologies
Emphasizing efficiency is still one of the most effective ways to streamline your operation, no matter your niche. That’s why a concept like contactless payments continues to find traction. How do contactless payment options improve businesses? Read on to find out. How Contact-Free Payment Methods Help Companies #1 Guests Have a Better Experience Tapping […]
November 25, 2023 by Spirit Technologies
The popularity of the QR code has grown rapidly. These Tetris-like black and white boxes are appearing on merchandise, advertising, and even in television programs. While QR codes provide a lot of ease and efficiency for businesses to advertise their products or services, they also present risks for consumers and a new avenue for scammers. […]
November 24, 2023 by Spirit Technologies
It should come as no surprise that cloud computing is fast becoming the dominant form of data storage for companies that want to keep insights or data safe and save some money in the process. With the movement toward harnessing artificial intelligence and machine learning, these platforms are becoming more sophisticated. That’s great news for […]
November 23, 2023 by Spirit Technologies
One type of cybercrime that’s becoming a more significant problem in today’s digital age is distributed denial of service (DDoS) attacks. What makes these attacks so dangerous, and how can you stay safe? This guide uncovers what you need to know about DDoS attacks. What Is a DDoS Attack? This type of cyber-attack focuses on […]
November 22, 2023 by Spirit Technologies
Cybersecurity researchers at Malwarebytes have recently highlighted a worrying trend where ransomware attacks are facilitated through malicious advertisements for commonly used software. By exploiting the credibility of popular applications, these cyber-threats disguise themselves as legitimate ads, tricking users into downloading harmful malware onto their devices. Understanding the Threat of Malicious Software Ads These deceptive ads […]
November 21, 2023 by Spirit Technologies
Countless businesses use Microsoft Excel to track and sort data, but a long-running bug has been a source of frustration among users. It is no longer an issue, thanks to a new update from Microsoft. This guide will explain the problem and what changes are now in place. Issues With Excel’s Automatic Data Conversion Settings […]
November 20, 2023 by Spirit Technologies
Companies have seen the benefits of remote work and how it can facilitate employees’ well-being while supporting business operations. While remote work has its perks, companies must consider a significant concern: cyber security. Allowing employees to work with private company data from their homes opens the business up to potential cyberattacks and data breaches. Learn […]
November 18, 2023 by Spirit Technologies
In our digital world, we have multiple devices and accounts to our name. This increases the risk of breaches and gives malicious actors access to sensitive information and account credentials. Biometric authentication revolutionizes how we verify ourselves when opening any secure account or device. This guide uncovers the benefits of biometric authentication and how […]
November 17, 2023 by Spirit Technologies
As a business owner, you’re likely aware of the crucial role your website plays in your company’s success. It’s not just a digital storefront; it’s a critical touchpoint for customer interaction and a vital asset that needs protection. Recent reports of a critical WordPress security flaw associated with a popular plugin – the Royal Elementor […]
November 16, 2023 by Spirit Technologies
In the evolving cybersecurity landscape, staying updated with the latest protective measures is crucial for any business. Microsoft is transitioning from the New Technology LAN Manager (NTLM) to Kerberos, and here’s what this means for your company’s cybersecurity. What Is An Authentication Protocol? An authentication protocol is the foundational security mechanism that verifies users’ identities […]
November 15, 2023 by Spirit Technologies
As a modern business owner, you’re well aware of all the ways technology benefits your business while also putting it at risk. If you use Google Chrome as your browser of choice, you should be aware of the latest Google Chrome update malware scam. Keep reading to learn everything you need to know about this […]
November 14, 2023 by Spirit Technologies
Malware is one of the most harmful cyber attacks and can threaten businesses of all sizes. Hackers use something called Malware as a Service to execute their attacks. In this helpful guide, you’ll learn more about this threat, how it impacts businesses, and how to protect yourself. What Is Malware As a Service? You’re probably […]
