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December 7, 2022 by Vertical Axion
Customer Relationship Management (CRM) software allows marketing teams to manage customer interactions better, track customer relationships, and monitor customer activity. It also will enable businesses to collect detailed profiles of their customers, allowing companies to target future products and offers to specific users. As technology becomes more sophisticated and affordable, it’s more important than ever […]
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November 19, 2022 by Vertical Axion
Accountability can be a tricky thing when it comes to your remote employees. It’s something that even seasoned managers struggle with. If that’s the boat you find yourself in, take notes! In this article, we’ll outline some simple and effective ways you can foster and develop accountability in your remote teams without having to micromanage. […]
November 17, 2022 by Vertical Axion
According to a KrebsOnSecurity article, the recent growth of phony LinkedIn accounts is causing an identity crisis for the business networking site and organizations that rely on it to hire and evaluate new workers. The fake LinkedIn profiles, created with content stolen from authentic accounts and AI-generated profile pictures, are giving corporate HR departments and […]
November 16, 2022 by Vertical Axion
When you’re a business owner, you always look for ways to streamline processes and improve efficiency. A single sign-on (SSO) system is a great way to simplify authentication. It allows users to access multiple applications with just one login credential, saving them time and money as well as reducing the number of lost or forgotten […]
November 14, 2022 by Vertical Axion
There are many reasons why staff may be required to put customers on hold. However, Voice-over Internet Protocol (VoIP) technology can be utilized to ensure that callers do not feel abandoned during this time. In addition, VoIP systems offer the option of entertaining customers while they wait in line. Some possibilities are playing engaging music, […]
November 4, 2022 by Vertical Axion
In recent years, the use of advanced technology in the office has increased in popularity among businesses to improve their efficiency, productivity, and effectiveness. Whether running a small or large company, it is important to know that utilizing a dual monitor setup in your office can provide quite a few advantages. Effortless Research It is […]
October 28, 2022 by Vertical Axion
In order to be successful, it is important for businesses to have a good customer relationship management system in place. However, many small companies make simple mistakes that get them in trouble. If you don’t keep your customer data clean and accurate, your business could be at risk. Here are some common CRM mistakes you […]
October 14, 2022 by Vertical Axion
Voice over IP, or VoIP, has become increasingly popular among business owners. However, many business owners ask if VoIP is viable in a landscape where many voice systems are either no longer supported or cost a fortune to upgrade. Your business relies on a consistent and secure communication network. Therefore, choosing the right voice over […]
October 1, 2022 by Vertical Axion
So, you’ve built your company’s website. That’s great news and a major milestone, for sure. Unfortunately, your work is just beginning. If you want anybody to be able to find you among the billions of sites that make up the internet, you’re going to need a little bit of help. The first and best thing […]
September 17, 2022 by Vertical Axion
Smaller companies often struggle to develop and invest in robust IT security systems, which can leave them relatively more vulnerable to cyber attacks. If that’s the situation you’re in and you’re trying to decide what to invest in and where to use the money that you have to spend on IT security, here’s a quick […]
August 31, 2022 by Vertical Axion
According to ongoing research by Group-IB, a massive phishing campaign is currently underway. This is a campaign that has impacted no less than 130 organizations across a broad range of industries. These include but are not limited to professional recruiting firms and companies connected to finance and technology. Some of the companies targeted include giants […]
August 25, 2022 by Vertical Axion
If you own a Lenovo laptop, be aware that researchers at ESET have recently discovered a trio of bugs reported to Lenovo that could allow an attacker to disable security features and hijack your operating system. The issues are tracked as CVE-2022-1890, CVE-2022-1891, and CVE-2022-1892 and are all classed as medium severity level. The first […]
August 22, 2022 by Vertical Axion
Security researchers at Unit 42, a division of Palo Alto Networks, have been tracking the efforts of a massive campaign aimed at Elastix VoIP telephony servers. They are used by companies of all shapes and sizes to unify their communications, and it is especially attractive because it can be used with the Digium phones module […]
August 17, 2022 by Vertical Axion
Most business owners understand the importance of being active on at least one social media channel. That’s fine as far as it goes, but have you considered supplementing your social media presence with a good, old-fashioned newsletter? Of course, when we say newsletter, we’re not talking about something you print and mail to your customers but […]
August 6, 2022 by Vertical Axion
The more efficient you are, the more effective you are. That’s true whether you’re working from the office or from home. Fortunately, most office environments lend themselves to being efficient, so there’s probably not much you need to do on that front. So, the tips below are aimed mostly at those who are working from […]
August 3, 2022 by Vertical Axion
Conflict in the workplace is sadly inevitable. Put a group of people in a room together for eight hours or longer every day, week after week. No matter how well they get along, sooner or later, it’s going to happen. Since it can’t be completely avoided, the next best thing is to have a plan […]
July 30, 2022 by Vertical Axion
Do the meetings you hold tend run off the rails? Do you find that they frequently run far longer than you intended and that very little actually comes out of them? If those things are true and if you’re looking for ways to improve the structure of your meetings, here are some quick tips that […]
July 22, 2022 by Vertical Axion
Do you own one or more of the following products made by Cisco? The RV110W Wireless-N VPN Firewall The RV130 VPN Router The RV130W Wireless-N Multifunction VPN Router The RV215W Wireless-N VPN Router If so, be advised that a new and critical security vulnerability has been found that impacts your equipment. It is being tracked […]
July 20, 2022 by Vertical Axion
Corporate branding can be worth its weight in gold and certain images are absolutely iconic. The Golden Arches, the Nike “swoosh,” and Apple’s Apple all come to mind. Logo images give companies the means of offering a consistent brand image over time, and that can be a very good thing. Over time, tastes and styles […]
July 13, 2022 by Vertical Axion
These days, companies spend significant sums of money to protect themselves from cyber criminals. The threat matrix is vast, and attacks can come from almost any quarter. That is why many companies not only spend heavily on antivirus software, but also on a wide range of tools that IT security professionals can leverage to intercept […]
July 11, 2022 by Vertical Axion
Tech giant Cisco recently sent out a notification to its vast customer base urging them to apply a recently issued patch that addresses a critical security vulnerability. This vulnerability could allow an attacker to bypass the authentication process entirely and gain access to the web management interface of Cisco email gateway appliances with non-default configurations. […]
July 9, 2022 by Vertical Axion
Top quality talent can be difficult to find in any field, if you have spent any time looking for and hiring people, you know the challenge can be an especially daunting one. There’s tremendous competition for talented folks. Given the cost of hiring and training new people, it’s something you want to get right the […]
July 7, 2022 by Vertical Axion
Are you a Linux user? If so, be aware that there is a new kind of malware to be concerned about. The BlackBerry Threat Research and Intelligence team, in concert with Joakim Kennedy (an Intezer Analyze security researcher), have announced the discovery of a new strain of malware. They’ve dubbed it Symbiote, and it was […]
June 30, 2022 by Vertical Axion
You may not know the name Matthew Hickey, but you should thank him for a recent discovery that could save you a lot of grief. Hickey is the co-founder of a company called Hacker House. He recently discovered a flaw that could allow for the opening of a remote search window simply by opening a […]