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July 18, 2024 by Vertical Axion
Nothing causes the audience at a business presentation to tune out faster than a speaker who does nothing more than read from a slide show. Even when they’re interested in the topic and need the information to do their jobs more effectively, a poor presentation will leave them uninspired and bored. If you make the […]
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July 17, 2024 by Vertical Axion
When a new business owner is looking for the right location to set up shop, they consider foot traffic, target audience, and rent cost. If everything goes as intended, the company quickly becomes a popular local spot for consumers to purchase certain products or services. But without an e-commerce platform, the shop isn’t reaching its […]
July 15, 2024 by Vertical Axion
Running a business now is not like running one just a decade or two ago. With the older system, if one couldn’t speak to a partner in person, slower fax machines and phone calls were the only alternatives. Similarly, research included manually borrowing library books and digital media meant posting unedited camera photos without filters […]
July 13, 2024 by Vertical Axion
When your customers need help, they don’t always want to wait for an agent to become available—or even talk to anyone. They want to solve their issue as quickly as possible without hassles so they can get on with their day. Implementing self-service solutions for customer support can help your customers get what they need […]
July 11, 2024 by Vertical Axion
More businesses are choosing to adopt the hybrid cloud model with their computing and data storage needs. This approach involves the integration of on-premises infrastructure (such as dedicated servers) or private cloud solutions and infrastructure from public computing and storage service providers like Amazon Web Services (AWS), Microsoft Azure or Google Cloud. Hybrid cloud solutions […]
July 10, 2024 by Vertical Axion
Many business owners believe the key to success is setting down company roots in a high-foot-traffic area or building brand awareness online. While these are helpful tactics, owners can’t stay afloat for long without the proper predictions utilizing the attention they receive from potential buyers. However, with predictive analytics, grasping customer preferences and the company’s […]
July 9, 2024 by Vertical Axion
Anyone who experienced the early days of dial-up internet knows the frustration that comes from slow speeds. Even if you don’t remember the unmistakable screeches and tones that came from your computer while it connected over the phone lines, you can appreciate the effect that not having a high-speed connection can have on your productivity, […]
July 6, 2024 by Vertical Axion
Is your small or medium-sized business still relying on WiFi, which uses routers and radio signals to connect devices within a finite area? If so, you probably have restrictions on Internet range, download speeds, and accessibility, keeping your company from growing. Sticking to 3G or 4G can also limit business activities and processes, making 5G […]
July 5, 2024 by Vertical Axion
Data is king in the current business landscape. It’s an era of ever-changing market dynamics, strong competition, and an increasingly demanding customer base. Therefore, it’s no longer practical to rely on guts and instincts when it comes to business decisions. Successful businesses understand these facts, and have made data the foundation of their decision-making process. […]
July 3, 2024 by Vertical Axion
As a business owner or leader, one of your responsibilities is exploring new ways to grow your business. There are many approaches you can use to achieve that goal, but not many are as impactful as leveraging technology. A strong IT infrastructure can support business growth, helping you meet your KPIs and scale new heights. […]
July 2, 2024 by Vertical Axion
Running a business means constantly collecting customer data, like identity and behavioral information, and using it to personalize user experiences and complete orders. Without it, a company would struggle to function and fulfill contracts. That’s why data breaches that corrupt or steal these statistics are among the biggest threats to business owners. What Are Data […]
July 1, 2024 by Vertical Axion
In June 2024, Microsoft took action, fixing many issues its users noticed while using their programs and devices. These tech giants have been busy, from removing a specific default setting that had Windows business owners fearful for their company’s online safety to patching vulnerabilities. Below, we’ll delve further into Microsoft Patch Tuesday and its beneficial […]
June 29, 2024 by Vertical Axion
Decision-makers are always under intense pressure. They often have to process tons of information over a short time to make these decisions. In many cases, the information comes in raw numbers and spreadsheets, which can be overwhelming. All of that is changing these days thanks to data visualization. Business decision makers in various sectors no […]
June 27, 2024 by Vertical Axion
When customers need help from your company, they expect more than just a friendly voice on the other end of the line. They want prompt service that does everything possible to solve their problem as quickly as possible. When this doesn’t happen, there’s a good chance they’ll tell others about their experience — and if […]
June 26, 2024 by Vertical Axion
Are you aware of your company’s security risks? Do you know if you have adequate protection in place to stop cyber threats? Are you certain that you’re in compliance with all applicable security rules that apply to your business? If you answer “no” to any of these questions, you need to make cyber security a […]
June 24, 2024 by Vertical Axion
Most people expect to enter a username and password to access secure networks and accounts online. They also expect that password protection for sensitive data will stop unauthorized access. Unfortunately, single-factor authentication is no longer enough to fully secure your business networks and resources. Password theft is one of the leading causes of data breaches, […]
June 22, 2024 by Vertical Axion
How connected is your business? Have you gone so far as to implement the latest technology into your point of sale, marketing efforts, or customer loyalty programs? If not, you’re missing a huge opportunity. Small businesses–establishments with 500 workers or less–comprise 99.9% of the economy, according to the U.S. Small Business Administration. That averages 33,185,550 […]
June 21, 2024 by Vertical Axion
Zoom Introduces Post-Quantum End-to-End Encryption The security features of Zoom are getting a big boost. Post-quantum end-to-end encryption (E2EE) is now available in Zoom Meetings. This new encryption standard will soon be offered in Zoom Phone and Zoom Rooms. End-to-end encryption scrambles the call’s content so that only the people involved can read it. Businesses […]
June 20, 2024 by Vertical Axion
Some business owners obsess over the Google algorithm, appeasing it with keywords, clear and concise website layouts, and more. These factors are crucial for ranking highly on SERPs so searchers find that company instead of its competitors but do mobile apps deserve that same consideration? Below are the pros and cons of building a mobile […]
June 19, 2024 by Vertical Axion
On May 23, 2024, a Microsoft outage caused widespread disruption to several popular services. These include Bing, Microsoft’s Copilot programming assistant, ChatGPT’s internet search, and DuckDuckGo. The outage began around 3 AM EDT and appeared to affect users in Asia and Europe. Users reported seeing a blank page or an error message when accessing Bing.com. […]
June 18, 2024 by Vertical Axion
Your business operates in a very different space to a few decades back. Before, everyone threw around ideas for cold calls and advertising gimmicks at in-person meetings. Today, business owners and employees are more likely to swap messages online, leverage artificial intelligence, and look up terms like “malvertising” as your business keeps up. Cyberattacks are […]
June 17, 2024 by Vertical Axion
The explosive growth of artificial intelligence has many business owners looking to leverage the technology. One of the best ways to maintain operational efficiency and support greater productivity is to begin automating routine tasks with AI. Discover more below. How AI Can Help With Task Automation AI uses powerful algorithms and machine learning to analyze […]
June 15, 2024 by Vertical Axion
Your small business experience might include those popular business conferences, which, at one point, solely used computers and projectors to display charts and graphs as the speaker discussed company statistics or goals. Post-pandemic, these handy technological tools do so much more, including connecting people from different locations to partake in that same meeting from wherever […]
June 14, 2024 by Vertical Axion
In recent months, cybersecurity researchers have found that a new ransomware strain has been affecting certain businesses using Windows desktops and devices that are still relying on old operating systems. Below, we’ll explain how this works and what it could mean for your company, small or large. New ShrinkLocker Ransomware Using Visual Basic Scripting, hackers […]
