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May 18, 2023 by Vertical Axion
Televisions, billboards, and the internet bombard people with advertisements and marketing ploys. This development has led to over 65 million people using ad-blockers to reduce interruptions in their interests. Those who aren’t as tech-savvy may feel stuck with constant information about services and items they don’t care about. Now, businesses want to create an environment […]
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May 17, 2023 by Vertical Axion
Analyzing collected information can uncover nuances about your target market that can be hard to catch with human intuition alone. For example, you can discover correlations between events and an uptick in market activity through data evaluations. This method can also work with substantially larger sets of complex information, also known as big data. With […]
May 16, 2023 by Vertical Axion
You’ve likely seen a chat window appear on a web page indicating someone is available to help. That available assistant is often an AI the business has adapted to customer engagement with empathetic responses. This instance is a prime example of how machines develop the marketing sphere. As more brands need more hands to build […]
May 15, 2023 by Vertical Axion
A successful digital marketing strategy is essential for maintaining and growing your business. But if devising digital marketing campaigns doesn’t come intuitively, that’s okay! Knowing the basics of what to include in a digital marketing plan can help you drive business growth in today’s digital landscape. Establish Target Audience No matter what you sell, you […]
May 13, 2023 by Vertical Axion
A computer network streamlines your business operations, boosts productivity, and improves customer experiences. With this reliance comes the need to make sure your network is safe. Let’s explore why network security is a top priority for your business. Protect Sensitive Data One important reason to prioritize network security is to protect sensitive data. This includes […]
May 12, 2023 by Vertical Axion
In today’s ever-evolving technological landscape, artificial intelligence (AI) tools have emerged as a game-changer for businesses of all sizes. Major tech companies like Adobe, Microsoft, and Amazon have spearheaded these innovations. With the potential to streamline processes, improve customer experiences, and boost revenue, AI tools are transforming how companies operate. So as a business owner, […]
May 11, 2023 by Vertical Axion
The global chip shortage has become a significant challenge for the tech industry. With the pandemic disrupting supply chains, increased demand for electronics, and unpredictable weather conditions affecting chip manufacturing, the shortage has led to a decrease in the production of essential components. As a result, many organizations are struggling to meet their deadlines, while […]
May 10, 2023 by Vertical Axion
AI-generated content is transforming the way businesses approach content creation and marketing. With today’s advancements, AI can produce content that mimics human writing. This presents opportunities and challenges for your business. Adapting to the Changing Landscape of Content Creation As the digital landscape evolves, so do the needs of your audience. Consumers get content from […]
May 9, 2023 by Vertical Axion
A small retail business was hit by a ransomware attack. Cybercriminals encrypted their critical data and demanded a ransom of $50,000 for decryption. Despite having a backup system, the company decided to pay the ransom due to the lack of knowledge about the time required for restoration and the cybercriminals’ promise of faster decryption. This […]
May 8, 2023 by Vertical Axion
The Top Password Mistakes Business Owners Make Make sure that you aren’t falling into these common password pitfalls: Using Weak Passwords Avoid using easily guessable passwords. For example, if your password is “123456” or “password,” you’re opening your business wide open to cyberattacks. Instead, use a strong, unique password with a mix of upper and […]
May 6, 2023 by Vertical Axion
The pandemic has changed the way people work and collaborate. Since the rise of the hybrid setup, teams have become more dependent on technology. Workplace tools allow for greater productivity and seamless information transfer even if the workers are not in the office together. However, it can be challenging to navigate and switch between different […]
May 5, 2023 by Vertical Axion
Microsoft Outlook’s latest update solves one of the most common email challenges businesses face: video attachments. Here’s what you should know about the update and how it may affect your business. The Microsoft Outlook Video Update is a new feature that simplifies the process of sharing video files through email. With this update, you no […]
May 4, 2023 by Vertical Axion
As the digital world grows, businesses face more cybersecurity threats. Unfortunately, these can cause significant financial losses and credibility damage. That’s why companies need to focus on cybersecurity training as threat actors become more ingenious in their tactics. That way, companies can protect their assets and keep customer data safe. How Cybersecurity Training Helps Cybersecurity […]
May 3, 2023 by Vertical Axion
Cybercrime is becoming increasingly common as businesses continue to rely on technology to conduct their operations. Cybercriminals are constantly looking for new ways to exploit businesses and individuals. One of the methods gaining popularity is using Telegram, a popular messaging app that offers end-to-end encryption. Telegram has become a hub for selling phishing tools and […]
May 2, 2023 by Vertical Axion
Every business needs the right tools to get the job done and to keep your team on track. But juggling multiple apps and software can be a nightmare when trying to keep information streamlined and easily accessible. That’s where Microsoft Teams for small businesses comes into play. In this article, we’ll explore the 10 best […]
They say, “You get what you tolerate” and now more than ever, we’ve been conditioned to tolerate worse service at higher prices. Companies get a ‘free pass’ simply by saying phrases like “the labor shortage,” “because COVID,” or “inflation.” But it doesn’t have to be that way. While you may be able to still do […]
You might wonder if maintaining a website is worthwhile. You can still operate your business without one, right? Wrong. A website is now essential in the modern digital world and is no longer a luxury. Here are some compelling reasons why nearly all companies should have a website: Improved Credibility A professional website helps establish […]
May 1, 2023 by Vertical Axion
Keeping Our Online Workspaces Safe With New Security Tools Keeping online workspaces safe is the top priority as more people work from home. A vital part of this is to secure your company’s communication and exchange of information. Providers are actively working on ways to make collaboration platforms more secure. As such, they are releasing […]
April 29, 2023 by Vertical Axion
As a business owner, you want to increase efficiency, cut costs, and beat the competition. Looking for something that can do all these? Enter cloud computing, which has revolutionized how businesses of all sizes operate. Let’s explore how cloud computing can help your business grow. Cloud Computing Makes Businesses More Flexible One of the […]
April 28, 2023 by Vertical Axion
Have you ever wondered how successful businesses maintain strong connections with their customers? One way is to have a good customer relationship management (CRM) system. Simply put, a CRM system can help transform your company. It can assist you in managing customer interactions while streamlining your sales process. It can enhance your overall customer service. […]
April 27, 2023 by Vertical Axion
Businesses always look for ways to protect their sensitive data. But have you considered the growing threat of AI cracking your passwords? Recent studies show that AI can crack many passwords in less than a minute. This poses a significant risk to businesses of all sizes. Let’s discuss why you need stronger passwords and offer […]
April 26, 2023 by Vertical Axion
As a business owner, you know that unexpected events can happen anytime. Natural disasters, cyberattacks, and even human mistakes can all harm your IT systems. This damage can lead to downtime and cost your business money. A good business continuity plan is vital to keep your business strong and able to bounce back when tough […]
April 25, 2023 by Vertical Axion
Researchers at SentinelLabs have uncovered a new, modular malware toolkit called “AlienFox.” Cybercriminals use AlienFox to breach email and web hosting services. It compromises misconfigured hosts on cloud platforms and takes sensitive data. You can often find this new toolkit in Telegram groups. Researchers call AlienFox a “Swiss Army knife” toolkit because of its versatility. […]
April 24, 2023 by Vertical Axion
The Internet of Things (IoT) is a growing network of devices connected to the internet and each other. These include smart tools, security devices, wearables, and appliances. These devices make people’s lives easier and more convenient. But they can also come with security risks that put businesses in danger. Cyberattacks on IoT devices are increasing, […]
