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June 1, 2023 by Vertical Axion
As a business owner, you must take every precaution to safeguard your company’s data. Cybersecurity threats can harm your success and the future of your company. Guarding against these risks is essential for your enterprise’s long-term health. The number of cybercrimes across the globe is increasing. This makes it crucial to use best practices to […]
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May 31, 2023 by Vertical Axion
Companies today can tap into a wealth of data to guide them in making sound choices. That’s why big data and analytics offer great advantages. They help you understand customers, markets, and operations. Let’s explore the benefits you can gain from using big data and analytics. Why Big Data and Analytics Matter for Your Business […]
May 30, 2023 by Vertical Axion
Are you looking to automate your business processes with technology? Your business has many areas you could automate. From analytics to project management, repetitive tasks, and mundane work are the perfect candidates for business process automation. Identify Inefficiencies in Workflows What parts of your operation can benefit from business automation? Several areas universally benefit from […]
May 29, 2023 by Vertical Axion
Your website is the first impression your business projects to potential customers. Improving website user experience good user experience is crucial to keep visitors engaged and convert them into customers. A well-designed website appears high on search engines, converts leads to sales, and avoids lengthy load times. Follow these tips to create the best website […]
May 27, 2023 by Vertical Axion
Whether you’re a new business owner or have years of experience, establishing a digital marketing strategy takes knowledge and time. With these tips, you can launch a successful digital marketing campaign and see your online presence skyrocket! Start with Research into Your Customers and Your Niche You can’t set an effective strategy without research: Brand […]
May 26, 2023 by Vertical Axion
Do you want to convert email subscribers to loyal customers? Focus on increasing customer engagement through your emails. An email list is one of the strongest tools in your marketing strategy. So don’t let it go to waste with low engagement rates. Here’s how to create a solid customer engagement strategy. Personalize the Message A […]
May 25, 2023 by Vertical Axion
If you’re not harnessing the power of cloud computing for small businesses, it’s time to start! Cloud technology provides internet-based services using apps, storage, and processing. It’s usually available “a la carte” and is essential to take your business to the next level. Security Cloud computing provides a significant upgrade to security for your business. […]
May 24, 2023 by Vertical Axion
Search engine optimization (SEO) ensures your website and content appear early in search engine rankings. When a person uses a search engine, your relevant content should be among the first they find and click on. Here’s what you need to know about SEO and how to make it work for you. Optimize Keywords Keywords are […]
May 23, 2023 by Vertical Axion
Cybersecurity mistakes can cost your business a fortune and ruin customer trust. While experts expect cyber attacks to double in the next two years, more than half of small businesses have yet to invest in proper cybersecurity. Cybersecurity doesn’t have to cost a fortune. Avoid these common cybersecurity mistakes to keep your business secure against […]
May 22, 2023 by Vertical Axion
A customer relationship management (CRM) system can improve nearly every area of your business and help you scale your customer management. So why does your business need a CRM system? A Proven History of Success When you look at the statistics, you can see why other businesses are using a CRM system. Improved Performance Companies […]
May 20, 2023 by Vertical Axion
Scaling your business with technology is an excellent way to increase profit margins and revenue. No matter what part of your business operations you need to streamline, you can find an app, software, or device to deliver the desired results. Improve Customer Experience As the source of your revenue, customer experience is the most essential […]
May 19, 2023 by Vertical Axion
Creating a social media marketing strategy for your business means maximizing business potential. If you’re using social media platforms without a strategy, you’re missing a big opportunity for growth. Why You Need a Strategy A good social media strategy brings several benefits to your business. Customer Growth and Retention Social platforms allow an unprecedented amount […]
May 18, 2023 by Vertical Axion
Televisions, billboards, and the internet bombard people with advertisements and marketing ploys. This development has led to over 65 million people using ad-blockers to reduce interruptions in their interests. Those who aren’t as tech-savvy may feel stuck with constant information about services and items they don’t care about. Now, businesses want to create an environment […]
May 17, 2023 by Vertical Axion
Analyzing collected information can uncover nuances about your target market that can be hard to catch with human intuition alone. For example, you can discover correlations between events and an uptick in market activity through data evaluations. This method can also work with substantially larger sets of complex information, also known as big data. With […]
May 16, 2023 by Vertical Axion
You’ve likely seen a chat window appear on a web page indicating someone is available to help. That available assistant is often an AI the business has adapted to customer engagement with empathetic responses. This instance is a prime example of how machines develop the marketing sphere. As more brands need more hands to build […]
May 15, 2023 by Vertical Axion
A successful digital marketing strategy is essential for maintaining and growing your business. But if devising digital marketing campaigns doesn’t come intuitively, that’s okay! Knowing the basics of what to include in a digital marketing plan can help you drive business growth in today’s digital landscape. Establish Target Audience No matter what you sell, you […]
May 13, 2023 by Vertical Axion
A computer network streamlines your business operations, boosts productivity, and improves customer experiences. With this reliance comes the need to make sure your network is safe. Let’s explore why network security is a top priority for your business. Protect Sensitive Data One important reason to prioritize network security is to protect sensitive data. This includes […]
May 12, 2023 by Vertical Axion
In today’s ever-evolving technological landscape, artificial intelligence (AI) tools have emerged as a game-changer for businesses of all sizes. Major tech companies like Adobe, Microsoft, and Amazon have spearheaded these innovations. With the potential to streamline processes, improve customer experiences, and boost revenue, AI tools are transforming how companies operate. So as a business owner, […]
May 11, 2023 by Vertical Axion
The global chip shortage has become a significant challenge for the tech industry. With the pandemic disrupting supply chains, increased demand for electronics, and unpredictable weather conditions affecting chip manufacturing, the shortage has led to a decrease in the production of essential components. As a result, many organizations are struggling to meet their deadlines, while […]
May 10, 2023 by Vertical Axion
AI-generated content is transforming the way businesses approach content creation and marketing. With today’s advancements, AI can produce content that mimics human writing. This presents opportunities and challenges for your business. Adapting to the Changing Landscape of Content Creation As the digital landscape evolves, so do the needs of your audience. Consumers get content from […]
May 9, 2023 by Vertical Axion
A small retail business was hit by a ransomware attack. Cybercriminals encrypted their critical data and demanded a ransom of $50,000 for decryption. Despite having a backup system, the company decided to pay the ransom due to the lack of knowledge about the time required for restoration and the cybercriminals’ promise of faster decryption. This […]
May 8, 2023 by Vertical Axion
The Top Password Mistakes Business Owners Make Make sure that you aren’t falling into these common password pitfalls: Using Weak Passwords Avoid using easily guessable passwords. For example, if your password is “123456” or “password,” you’re opening your business wide open to cyberattacks. Instead, use a strong, unique password with a mix of upper and […]
May 6, 2023 by Vertical Axion
The pandemic has changed the way people work and collaborate. Since the rise of the hybrid setup, teams have become more dependent on technology. Workplace tools allow for greater productivity and seamless information transfer even if the workers are not in the office together. However, it can be challenging to navigate and switch between different […]
May 5, 2023 by Vertical Axion
Microsoft Outlook’s latest update solves one of the most common email challenges businesses face: video attachments. Here’s what you should know about the update and how it may affect your business. The Microsoft Outlook Video Update is a new feature that simplifies the process of sharing video files through email. With this update, you no […]
