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October 9, 2025 by Vertical Axion
Chances are, the way you shop today isn’t the way you shopped even just a few years ago. Mobile payments may have started as a convenient alternative to using cash or credit cards, but now most of us expect to be able to use our phones to buy everything from a coffee to groceries. This […]
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March 27, 2025 by Vertical Axion
Is your small business keeping up with the changes in today’s technological landscape? The importance of digital literacy is swiftly growing. Digital literacy is no longer a “nice to have” but a critical skill that affects everything from marketing to customer service. Keep reading to learn the nitty-gritty details. What’s Digital Literacy? Digital literacy is […]
March 26, 2025 by Vertical Axion
How do you stand out in today’s crowded market? Influencer marketing has become a game-changer for many small businesses. Having your goods or services showcased by an influencer to a dedicated online following is a practical way to grow on a budget. Keep reading to learn more. How Can Influencers Drive Value for Your Business? […]
March 25, 2025 by Vertical Axion
Do you know what customers are saying about your business online? For smaller establishments, every star, comment, or post carries a lot of weight in today’s digital world. They can shape public perception and directly impact your bottom line. Why Does Your Online Reputation Matter? Negative press and bad word of mouth have always hurt […]
December 12, 2024 by Vertical Axion
Keeping your business competitive in today’s always-connected world requires a robust social media presence. Entrepreneurs who leverage their Facebook, Instagram, TikTok, LinkedIn, X, and Pinterest profiles can stand out among their competition, foster brand awareness and audience engagement, and, most of all, build long-lasting relationships with customers. Effectively using social media requires more than just […]
October 28, 2024 by Vertical Axion
More consumers are using social media to voice their opinions on products and services they’ve tried. That means social media is an invaluable source of consumer data for businesses. With the right social media monitoring tools, business owners can gain useful insights into their customers and make better connections. What Is Social Media Monitoring? Social […]
August 17, 2024 by Vertical Axion
Instead of simply gathering customer stats, why not uncover their needs and wants, anticipate their challenges, and personalize their experience? What they think, feel, and experience affects how they interact with your brand and whether they choose you or go to your competitor. Traditionally, gathering customer feedback relied on surveys, questionnaires, and focus groups. While […]
August 10, 2024 by Vertical Axion
Social media is critical to marketing any business. From promoting your products and services and building awareness of what you have to offer to engaging with your customers and building a community of loyal followers, it’s hard to underestimate the importance that Facebook, Instagram, TikTok, and other social platforms have on your business growth and […]
August 5, 2024 by Vertical Axion
With so many businesses providing similar services, you want to make sure your business stands out from the crowd. But how, exactly, do you do that? One way is to make sure your customers are always satisfied and never have to wait too long for a response from your company. The easiest way to do […]
July 27, 2024 by Vertical Axion
Keeping up with scheduled business emails can be stressful, especially if you’re the one pressing “send.” But did you know you can use automated email tools to lighten the email burden? These tools can help connect you with your customers, even when you’re off the clock. There are tools for sending emails, generating responses, and […]
July 15, 2024 by Vertical Axion
Running a business now is not like running one just a decade or two ago. With the older system, if one couldn’t speak to a partner in person, slower fax machines and phone calls were the only alternatives. Similarly, research included manually borrowing library books and digital media meant posting unedited camera photos without filters […]
July 13, 2024 by Vertical Axion
When your customers need help, they don’t always want to wait for an agent to become available—or even talk to anyone. They want to solve their issue as quickly as possible without hassles so they can get on with their day. Implementing self-service solutions for customer support can help your customers get what they need […]
June 27, 2024 by Vertical Axion
When customers need help from your company, they expect more than just a friendly voice on the other end of the line. They want prompt service that does everything possible to solve their problem as quickly as possible. When this doesn’t happen, there’s a good chance they’ll tell others about their experience — and if […]
June 22, 2024 by Vertical Axion
How connected is your business? Have you gone so far as to implement the latest technology into your point of sale, marketing efforts, or customer loyalty programs? If not, you’re missing a huge opportunity. Small businesses–establishments with 500 workers or less–comprise 99.9% of the economy, according to the U.S. Small Business Administration. That averages 33,185,550 […]
June 20, 2024 by Vertical Axion
Some business owners obsess over the Google algorithm, appeasing it with keywords, clear and concise website layouts, and more. These factors are crucial for ranking highly on SERPs so searchers find that company instead of its competitors but do mobile apps deserve that same consideration? Below are the pros and cons of building a mobile […]
June 11, 2024 by Vertical Axion
Buyers are every business’ lifeline. If in short supply, whether due to poor advertising, high competition, or a lack of personalized customer experiences, small companies falter with a low return on investment. In the latter case, where business owners don’t connect with their consumers, businesses tank simply because they cannot build loyalty. We’ll explain how […]
June 5, 2024 by Vertical Axion
AI-driven chatbots are changing the way businesses interact with their customers. They can help companies better connect with customers, streamline customer service, and reduce cost. Let’s take a closer look at how chatbots can transform your customer service strategy. Provide Customer Service 24 Hours a Day, 7 Days a Week Chatbots can provide customer […]
May 25, 2024 by Vertical Axion
Struggling to attract visitors to your website? Search engine optimization (SEO) is the key to better visibility for your business. When SEO works well, it brings in more visitors and potential customers. Here’s a look at some essential strategies to elevate your online presence: Leveraging Keywords Knowing keywords (words and phrases people use when searching […]
May 18, 2024 by Vertical Axion
Every business owner should focus on delivering a positive customer experience for everyone interacting with their brand. Small business owners, in particular, can benefit from happy customers because they’re more likely to recommend the business to their loved ones and generate more sales. Learn how to improve every customer’s experience and help your business grow. […]
April 30, 2024 by Vertical Axion
“I was at work for eight hours, but I don’t feel like I got anything done!” If your employees say things like this or seem to struggle to meet their goals or complete daily tasks, your business has a productivity problem. Being productive doesn’t mean being busy (you can be busy without completing any meaningful […]
April 27, 2024 by Vertical Axion
As a small business owner, growing your brand and gaining new customers remains one of the most important issues to tackle. Small business online visibility makes a huge difference in whether you’re able to succeed. Discover the benefits of online advertisement for small businesses and how to reap these rewards. Small Business Online Promotion Targets […]
April 25, 2024 by Vertical Axion
As a small business owner, you already prize customer engagement. It’s a primary factor in creating a loyal consumer base and increasing your sales, but what’s the secret to getting these interactions right? One consideration is how you’re going about these customer interactions. For example, while many business owners view email marketing as an outdated […]
April 23, 2024 by Vertical Axion
Are you a manager, business owner, or HR professional who wants to maximize the productivity of your employees? If you want to give your people a greater sense of purpose and foster loyalty, understanding the benefits of professional development might help. What are the best practices for developing your business’s human capital effectively? Read on […]
April 22, 2024 by Vertical Axion
With the internet’s ubiquitous nature, a modern business can’t reasonably expect to thrive without a solid online presence. Whether protecting your operation’s digital data, marketing strategies, or the online storefront you’ve so carefully curated, web browser security is crucial. Ensuring a secure browser remains one of the most important ways to defend your business from […]
