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August 7, 2024 by Vertical Axion
Tech literacy isn’t what it used to be with the constant evolution of online programs, portable devices, and software tools. That means incorporating technology into your small business is no longer solely about typing up documents on Microsoft Word, keeping inventory with Excel spreadsheets, or sending emails. If this is still your style, we’ll explain […]
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July 18, 2024 by Vertical Axion
Nothing causes the audience at a business presentation to tune out faster than a speaker who does nothing more than read from a slide show. Even when they’re interested in the topic and need the information to do their jobs more effectively, a poor presentation will leave them uninspired and bored. If you make the […]
July 13, 2024 by Vertical Axion
When your customers need help, they don’t always want to wait for an agent to become available—or even talk to anyone. They want to solve their issue as quickly as possible without hassles so they can get on with their day. Implementing self-service solutions for customer support can help your customers get what they need […]
July 10, 2024 by Vertical Axion
Many business owners believe the key to success is setting down company roots in a high-foot-traffic area or building brand awareness online. While these are helpful tactics, owners can’t stay afloat for long without the proper predictions utilizing the attention they receive from potential buyers. However, with predictive analytics, grasping customer preferences and the company’s […]
July 5, 2024 by Vertical Axion
Data is king in the current business landscape. It’s an era of ever-changing market dynamics, strong competition, and an increasingly demanding customer base. Therefore, it’s no longer practical to rely on guts and instincts when it comes to business decisions. Successful businesses understand these facts, and have made data the foundation of their decision-making process. […]
July 3, 2024 by Vertical Axion
As a business owner or leader, one of your responsibilities is exploring new ways to grow your business. There are many approaches you can use to achieve that goal, but not many are as impactful as leveraging technology. A strong IT infrastructure can support business growth, helping you meet your KPIs and scale new heights. […]
June 29, 2024 by Vertical Axion
Decision-makers are always under intense pressure. They often have to process tons of information over a short time to make these decisions. In many cases, the information comes in raw numbers and spreadsheets, which can be overwhelming. All of that is changing these days thanks to data visualization. Business decision makers in various sectors no […]
June 27, 2024 by Vertical Axion
When customers need help from your company, they expect more than just a friendly voice on the other end of the line. They want prompt service that does everything possible to solve their problem as quickly as possible. When this doesn’t happen, there’s a good chance they’ll tell others about their experience — and if […]
June 26, 2024 by Vertical Axion
Are you aware of your company’s security risks? Do you know if you have adequate protection in place to stop cyber threats? Are you certain that you’re in compliance with all applicable security rules that apply to your business? If you answer “no” to any of these questions, you need to make cyber security a […]
June 24, 2024 by Vertical Axion
Most people expect to enter a username and password to access secure networks and accounts online. They also expect that password protection for sensitive data will stop unauthorized access. Unfortunately, single-factor authentication is no longer enough to fully secure your business networks and resources. Password theft is one of the leading causes of data breaches, […]
June 13, 2024 by Vertical Axion
When your business experiences an equipment failure, the ripple effects can be widespread and costly. Just a few hours of unplanned downtime can push projects off schedule, interrupt customer service functions, slow down productivity, and affect customer relationships. Longer disruptions can have even more dire consequences, including major revenue losses. What if there was a […]
June 8, 2024 by Vertical Axion
Running a small business is a whirlwind. Between managing finances, marketing your brand, and ensuring customer satisfaction, keeping operations efficient can feel like a constant battle. Fortunately, technology upgrades can be your secret weapon in this fight. The Power of Up-to-Date Software Hackers are constantly searching for vulnerabilities in outdated software, and yours could be […]
June 5, 2024 by Vertical Axion
AI-driven chatbots are changing the way businesses interact with their customers. They can help companies better connect with customers, streamline customer service, and reduce cost. Let’s take a closer look at how chatbots can transform your customer service strategy. Provide Customer Service 24 Hours a Day, 7 Days a Week Chatbots can provide customer […]
May 29, 2024 by Vertical Axion
Data is the lifeblood of businesses. From customer records and financial information to marketing materials and internal documents, critical business information is stored electronically. That’s why data loss can be a devastating setback for any company. Lost data can lead to operational disruptions, lost productivity, and even legal penalties. Fortunately, there are effective ways businesses […]
May 25, 2024 by Vertical Axion
Struggling to attract visitors to your website? Search engine optimization (SEO) is the key to better visibility for your business. When SEO works well, it brings in more visitors and potential customers. Here’s a look at some essential strategies to elevate your online presence: Leveraging Keywords Knowing keywords (words and phrases people use when searching […]
May 7, 2024 by Vertical Axion
Biometric authentication factors like facial recognition scans are no longer iron-clad cybersecurity measures. Emerging technology allows hackers to steal face scans and infiltrate a user’s unauthorized accounts. Learn how these social engineering attacks take place and what you can do to protect personal data. Flaws With Multi-Factor Authentication Cybersecurity experts praise multi-factor authentication as a […]
May 3, 2024 by Vertical Axion
When you understand the basics of cybersecurity for small businesses, you can prevent yourself from a devastating attack that can bankrupt your business. Keep reading to understand the vital role cybersecurity plays for your business and the best tips for implementing it. The Important Role of Cybersecurity for Your Small Business The frequency and complexity […]
May 2, 2024 by Vertical Axion
Are you looking to streamline your business to reduce expenses and improve sales and revenue? You’ll benefit from a greater understanding of the role of IoT in small business operations. When you utilize the Internet of Things, you’ll see unprecedented benefits for your small business. What Is the Internet of Things? The Internet of Things […]
May 1, 2024 by Vertical Axion
If you’re a small business that hasn’t utilized the benefits of E-commerce platforms, you can start today. Implementing E-commerce grants significant returns for your investment and helps you scale at an unprecedented rate. How E-Commerce Platforms Can Grow Your Small Business An E-commerce platform can grow your business in several important ways. Improved Online Store […]
April 30, 2024 by Vertical Axion
“I was at work for eight hours, but I don’t feel like I got anything done!” If your employees say things like this or seem to struggle to meet their goals or complete daily tasks, your business has a productivity problem. Being productive doesn’t mean being busy (you can be busy without completing any meaningful […]
April 29, 2024 by Vertical Axion
Working from home has become a buzzword, though it’s still somewhat controversial for small business owners who weigh the costs involved. Still, if you want to understand how remote work saves money for small businesses, taking a closer look can tell you a lot. Is this a great choice for your company in today’s fast-paced […]
April 27, 2024 by Vertical Axion
As a small business owner, growing your brand and gaining new customers remains one of the most important issues to tackle. Small business online visibility makes a huge difference in whether you’re able to succeed. Discover the benefits of online advertisement for small businesses and how to reap these rewards. Small Business Online Promotion Targets […]
April 26, 2024 by Vertical Axion
Have you ever noticed movies where a scene flashes back to an actor’s younger version? Before 2017, they used a lookalike—a real person playing a role—but that world is gone now. Digital deepfakes do the job of voice and image restoration, and Hollywood’s executives are not the only ones reaping the benefits. Still, suppose you […]
April 25, 2024 by Vertical Axion
As a small business owner, you already prize customer engagement. It’s a primary factor in creating a loyal consumer base and increasing your sales, but what’s the secret to getting these interactions right? One consideration is how you’re going about these customer interactions. For example, while many business owners view email marketing as an outdated […]
