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June 15, 2023 by Vertical Axion
Picture your devices knowing your presence and adjusting to suit your needs. That’s the brilliance of presence sensing technology, revolutionizing how businesses operate. Let’s dive into how this new technology can make your business operations safer and more efficient. Understanding Presence Sensing Presence sensing technology detects when users are close to their devices. It then […]
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June 14, 2023 by Vertical Axion
Quantum networks don’t exist yet, but breakthroughs are happening everywhere. Amazon Web Services’ new project is an example of that. With fiber optic systems nearing their limits, the tech giant is developing a faster and more secure way to transmit data. It is seeking to unlock the full potential of quantum computing and networking through […]
June 13, 2023 by Vertical Axion
The world of technology is always changing, and cloud computing is an essential part of that. It helps businesses work with innovations like artificial intelligence (AI) and the internet of things (IoT). The cloud also makes remote working easier. According to a 2022 report by Flexera, 59% of companies use cloud services to save money. […]
June 12, 2023 by Vertical Axion
The recent actions of hackers underline the need to be more proactive with cybersecurity. The Kimsuky cybercrime group has been using advanced malware, known as RandomQuery, to gather intelligence and extract sensitive information. This serves as a stern reminder of the increasing threat of ransomware attacks in 2023. The Rising Danger of Kimsuky’s Cyberattacks […]
June 10, 2023 by Vertical Axion
Analytics tell a story about your business’s current and past success. But how do you translate analytics into a narrative that helps you make marketing and sales decisions? Using analytics to optimize business marketing and sales strategy requires consolidating the raw data into an informative and easily digestible report of sorts. Learn about the basics […]
June 9, 2023 by Vertical Axion
In 2021, Google paid $8.7 million to researchers to find security vulnerabilities in its products and services. The year after that, the tech giant gave out $12 million. Since it launched its bug bounty program in 2010, it has paid over $50 million in rewards to successful bug hunters. Google is running another bug bounty […]
June 8, 2023 by Vertical Axion
Navigating the vast ocean of business is no easy task. The helm of your ship is in your hands, and you have the power to steer your company toward uncharted territories. The wind in your sails? Emerging technologies are not just disrupting traditional business models; they also teem with untapped potential and opportunities. Let’s dive […]
June 7, 2023 by Vertical Axion
Data visualization is both a tool and an art that businesses can use to communicate goals, analytics, and other information in a simple but optical presentation. Humans naturally seek patterns within data sets. Thus, visual data representations that include color and intuitive measurements with fewer words are easier for readers to digest and visualize Businesses […]
June 6, 2023 by Vertical Axion
Running a business means looking after all your assets, from your property and equipment to your inventory. A good way to do this is by using CMMS software. CMMS stands for Computerized Maintenance Management System software, and it can offer significant improvements for your business. Why CMMS Matters for Business Owners CMMS software is like […]
June 5, 2023 by Vertical Axion
Imagine putting money into an ad plan and having a tech issue cause costs to skyrocket. This issue hit many businesses when Meta Platforms, the owner of Facebook and Instagram, faced a large glitch. The unexpected surprise On April 23, 2023, a tech issue caused problems for businesses using Facebook for ads. This glitch forced […]
June 3, 2023 by Vertical Axion
Recently, a team of researchers from Zhejiang University and Tencent Labs uncovered a new type of cyberattack, termed “BrutePrint.” This approach targets the fingerprint authentication commonly found on today’s smartphones. This is an example of what cybersecurity experts call a brute force attack. With the wave of digital transformation, business owners must be aware of […]
June 2, 2023 by Vertical Axion
Passwords protect our privacy but don’t offer the most convenient experience. Tech giants like Apple, Google, and Microsoft show that there’s a better alternative: passkeys. They are a different form of login credentials, consisting of two interlocking parts. The first one is kept on a secure device like your smartphone. The second is shared with […]
June 1, 2023 by Vertical Axion
As a business owner, you must take every precaution to safeguard your company’s data. Cybersecurity threats can harm your success and the future of your company. Guarding against these risks is essential for your enterprise’s long-term health. The number of cybercrimes across the globe is increasing. This makes it crucial to use best practices to […]
May 31, 2023 by Vertical Axion
Companies today can tap into a wealth of data to guide them in making sound choices. That’s why big data and analytics offer great advantages. They help you understand customers, markets, and operations. Let’s explore the benefits you can gain from using big data and analytics. Why Big Data and Analytics Matter for Your Business […]
May 30, 2023 by Vertical Axion
Are you looking to automate your business processes with technology? Your business has many areas you could automate. From analytics to project management, repetitive tasks, and mundane work are the perfect candidates for business process automation. Identify Inefficiencies in Workflows What parts of your operation can benefit from business automation? Several areas universally benefit from […]
May 29, 2023 by Vertical Axion
Your website is the first impression your business projects to potential customers. Improving website user experience good user experience is crucial to keep visitors engaged and convert them into customers. A well-designed website appears high on search engines, converts leads to sales, and avoids lengthy load times. Follow these tips to create the best website […]
May 27, 2023 by Vertical Axion
Whether you’re a new business owner or have years of experience, establishing a digital marketing strategy takes knowledge and time. With these tips, you can launch a successful digital marketing campaign and see your online presence skyrocket! Start with Research into Your Customers and Your Niche You can’t set an effective strategy without research: Brand […]
May 26, 2023 by Vertical Axion
Do you want to convert email subscribers to loyal customers? Focus on increasing customer engagement through your emails. An email list is one of the strongest tools in your marketing strategy. So don’t let it go to waste with low engagement rates. Here’s how to create a solid customer engagement strategy. Personalize the Message A […]
May 25, 2023 by Vertical Axion
If you’re not harnessing the power of cloud computing for small businesses, it’s time to start! Cloud technology provides internet-based services using apps, storage, and processing. It’s usually available “a la carte” and is essential to take your business to the next level. Security Cloud computing provides a significant upgrade to security for your business. […]
May 24, 2023 by Vertical Axion
Search engine optimization (SEO) ensures your website and content appear early in search engine rankings. When a person uses a search engine, your relevant content should be among the first they find and click on. Here’s what you need to know about SEO and how to make it work for you. Optimize Keywords Keywords are […]
May 23, 2023 by Vertical Axion
Cybersecurity mistakes can cost your business a fortune and ruin customer trust. While experts expect cyber attacks to double in the next two years, more than half of small businesses have yet to invest in proper cybersecurity. Cybersecurity doesn’t have to cost a fortune. Avoid these common cybersecurity mistakes to keep your business secure against […]
May 22, 2023 by Vertical Axion
A customer relationship management (CRM) system can improve nearly every area of your business and help you scale your customer management. So why does your business need a CRM system? A Proven History of Success When you look at the statistics, you can see why other businesses are using a CRM system. Improved Performance Companies […]
May 20, 2023 by Vertical Axion
Scaling your business with technology is an excellent way to increase profit margins and revenue. No matter what part of your business operations you need to streamline, you can find an app, software, or device to deliver the desired results. Improve Customer Experience As the source of your revenue, customer experience is the most essential […]
May 19, 2023 by Vertical Axion
Creating a social media marketing strategy for your business means maximizing business potential. If you’re using social media platforms without a strategy, you’re missing a big opportunity for growth. Why You Need a Strategy A good social media strategy brings several benefits to your business. Customer Growth and Retention Social platforms allow an unprecedented amount […]
