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June 23, 2023 by Vertical Axion
Picture this: your business is a well-oiled machine, tackling daily challenges and achieving new milestones effortlessly. All the while, you’re outpacing your competition. Sounds like a dream, right? But what if this dream could become a reality by harnessing the power of AI and automation? These advanced technologies reshape how businesses work in today’s fast-changing […]
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June 10, 2023 by Vertical Axion
Analytics tell a story about your business’s current and past success. But how do you translate analytics into a narrative that helps you make marketing and sales decisions? Using analytics to optimize business marketing and sales strategy requires consolidating the raw data into an informative and easily digestible report of sorts. Learn about the basics […]
May 31, 2023 by Vertical Axion
Companies today can tap into a wealth of data to guide them in making sound choices. That’s why big data and analytics offer great advantages. They help you understand customers, markets, and operations. Let’s explore the benefits you can gain from using big data and analytics. Why Big Data and Analytics Matter for Your Business […]
May 27, 2023 by Vertical Axion
Whether you’re a new business owner or have years of experience, establishing a digital marketing strategy takes knowledge and time. With these tips, you can launch a successful digital marketing campaign and see your online presence skyrocket! Start with Research into Your Customers and Your Niche You can’t set an effective strategy without research: Brand […]
May 26, 2023 by Vertical Axion
Do you want to convert email subscribers to loyal customers? Focus on increasing customer engagement through your emails. An email list is one of the strongest tools in your marketing strategy. So don’t let it go to waste with low engagement rates. Here’s how to create a solid customer engagement strategy. Personalize the Message A […]
May 19, 2023 by Vertical Axion
Creating a social media marketing strategy for your business means maximizing business potential. If you’re using social media platforms without a strategy, you’re missing a big opportunity for growth. Why You Need a Strategy A good social media strategy brings several benefits to your business. Customer Growth and Retention Social platforms allow an unprecedented amount […]
May 18, 2023 by Vertical Axion
Televisions, billboards, and the internet bombard people with advertisements and marketing ploys. This development has led to over 65 million people using ad-blockers to reduce interruptions in their interests. Those who aren’t as tech-savvy may feel stuck with constant information about services and items they don’t care about. Now, businesses want to create an environment […]
May 17, 2023 by Vertical Axion
Analyzing collected information can uncover nuances about your target market that can be hard to catch with human intuition alone. For example, you can discover correlations between events and an uptick in market activity through data evaluations. This method can also work with substantially larger sets of complex information, also known as big data. With […]
May 16, 2023 by Vertical Axion
You’ve likely seen a chat window appear on a web page indicating someone is available to help. That available assistant is often an AI the business has adapted to customer engagement with empathetic responses. This instance is a prime example of how machines develop the marketing sphere. As more brands need more hands to build […]
May 15, 2023 by Vertical Axion
A successful digital marketing strategy is essential for maintaining and growing your business. But if devising digital marketing campaigns doesn’t come intuitively, that’s okay! Knowing the basics of what to include in a digital marketing plan can help you drive business growth in today’s digital landscape. Establish Target Audience No matter what you sell, you […]
May 12, 2023 by Vertical Axion
In today’s ever-evolving technological landscape, artificial intelligence (AI) tools have emerged as a game-changer for businesses of all sizes. Major tech companies like Adobe, Microsoft, and Amazon have spearheaded these innovations. With the potential to streamline processes, improve customer experiences, and boost revenue, AI tools are transforming how companies operate. So as a business owner, […]
May 6, 2023 by Vertical Axion
The pandemic has changed the way people work and collaborate. Since the rise of the hybrid setup, teams have become more dependent on technology. Workplace tools allow for greater productivity and seamless information transfer even if the workers are not in the office together. However, it can be challenging to navigate and switch between different […]
April 17, 2023 by Vertical Axion
As a business owner, you know that your company’s success relies on many factors. A robust IT infrastructure is one of the most crucial elements for continued growth and stability. Your IT infrastructure is like the backbone of your business. It supports everything, from everyday tasks to crucial decisions. Having a well-designed IT infrastructure is […]
April 11, 2023 by Vertical Axion
Providing top-notch customer service to small businesses can be challenging. Keeping up with customer inquiries and meeting expectations for quick and effective assistance can be challenging with limited resources. However, with technological advancements, small businesses now have access to tools that can help them deliver better customer service and build customer loyalty. Chatbots Using artificial […]
February 4, 2023 by Vertical Axion
Businesses have become increasingly competitive in the digital age, and innovative entrepreneurs have taken steps to give their companies an edge. One increasingly popular way of staying competitive is to utilize automation tools. Automation tools can improve the efficiency of almost any business, no matter its size, which can have various benefits such as time […]
February 1, 2023 by Vertical Axion
There are several ways a business can enhance and optimize its operations. A customer relationship management (CRM) system is one technology that may considerably assist your organization. A CRM system is software that helps businesses manage and optimize customer interactions and data across the customer lifecycle, from lead creation to nurturing. There are several key […]
December 7, 2022 by Vertical Axion
Customer Relationship Management (CRM) software allows marketing teams to manage customer interactions better, track customer relationships, and monitor customer activity. It also will enable businesses to collect detailed profiles of their customers, allowing companies to target future products and offers to specific users. As technology becomes more sophisticated and affordable, it’s more important than ever […]
