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September 30, 2023 by Vertical Axion
Business leaders are turning to IT automation to streamline many of their operations. While this advanced technology has benefits, there are specific ways to maximize success. Learn all about the advantages of automation and which measures will bring you the most success. What Is IT Automation, and How Does It Help Businesses? You can automate […]
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September 16, 2023 by Vertical Axion
IT professionals recommend securing your business’s website with HTTPS instead of basic HTTP. What is this web component, and why is it important for your business? Get answers to these questions and more in this helpful guide. What Is HTTPS? If you type any site into a web browser, you’ll find one of two prefixes […]
August 22, 2023 by Vertical Axion
Phones and tablets can help your business grow. Mobile tech can boost profits, make work easier, and get your target market interested. Here’s how you can use mobile tech to your advantage. The Global Reach of Mobile Tech All around the world, smartphone use is increasing. This surge in mobile tech applications leads to more […]
August 7, 2023 by Vertical Axion
Your business website is your digital storefront. Its job is to attract visitors and convert them into customers. One thing that affects this process more than you think is how fast your pages load. This is known as page speed. Let’s explore why it’s so vital for your business. What Is Page Speed? Page speed […]
August 5, 2023 by Vertical Axion
Using technology in your business is more than just joining trends. For many companies, it is a must-do. Customer relationship management systems, AI, chatbots, email automation, and social media data can help boost your sales. They can make your business operations more efficient and effective, leading to more conversions. So, let’s dive in and see […]
August 1, 2023 by Vertical Axion
Your domain name is your website’s handshake, its first hello to online visitors. It is like your digital calling card, letting people locate you in the digital world to learn about your business and what you offer. A memorable domain name is an essential tool for navigating the internet landscape. But what makes a good […]
June 10, 2023 by Vertical Axion
Analytics tell a story about your business’s current and past success. But how do you translate analytics into a narrative that helps you make marketing and sales decisions? Using analytics to optimize business marketing and sales strategy requires consolidating the raw data into an informative and easily digestible report of sorts. Learn about the basics […]
June 5, 2023 by Vertical Axion
Imagine putting money into an ad plan and having a tech issue cause costs to skyrocket. This issue hit many businesses when Meta Platforms, the owner of Facebook and Instagram, faced a large glitch. The unexpected surprise On April 23, 2023, a tech issue caused problems for businesses using Facebook for ads. This glitch forced […]
May 29, 2023 by Vertical Axion
Your website is the first impression your business projects to potential customers. Improving website user experience good user experience is crucial to keep visitors engaged and convert them into customers. A well-designed website appears high on search engines, converts leads to sales, and avoids lengthy load times. Follow these tips to create the best website […]
May 27, 2023 by Vertical Axion
Whether you’re a new business owner or have years of experience, establishing a digital marketing strategy takes knowledge and time. With these tips, you can launch a successful digital marketing campaign and see your online presence skyrocket! Start with Research into Your Customers and Your Niche You can’t set an effective strategy without research: Brand […]
May 26, 2023 by Vertical Axion
Do you want to convert email subscribers to loyal customers? Focus on increasing customer engagement through your emails. An email list is one of the strongest tools in your marketing strategy. So don’t let it go to waste with low engagement rates. Here’s how to create a solid customer engagement strategy. Personalize the Message A […]
May 24, 2023 by Vertical Axion
Search engine optimization (SEO) ensures your website and content appear early in search engine rankings. When a person uses a search engine, your relevant content should be among the first they find and click on. Here’s what you need to know about SEO and how to make it work for you. Optimize Keywords Keywords are […]
May 22, 2023 by Vertical Axion
A customer relationship management (CRM) system can improve nearly every area of your business and help you scale your customer management. So why does your business need a CRM system? A Proven History of Success When you look at the statistics, you can see why other businesses are using a CRM system. Improved Performance Companies […]
May 19, 2023 by Vertical Axion
Creating a social media marketing strategy for your business means maximizing business potential. If you’re using social media platforms without a strategy, you’re missing a big opportunity for growth. Why You Need a Strategy A good social media strategy brings several benefits to your business. Customer Growth and Retention Social platforms allow an unprecedented amount […]
May 18, 2023 by Vertical Axion
Televisions, billboards, and the internet bombard people with advertisements and marketing ploys. This development has led to over 65 million people using ad-blockers to reduce interruptions in their interests. Those who aren’t as tech-savvy may feel stuck with constant information about services and items they don’t care about. Now, businesses want to create an environment […]
May 17, 2023 by Vertical Axion
Analyzing collected information can uncover nuances about your target market that can be hard to catch with human intuition alone. For example, you can discover correlations between events and an uptick in market activity through data evaluations. This method can also work with substantially larger sets of complex information, also known as big data. With […]
May 16, 2023 by Vertical Axion
You’ve likely seen a chat window appear on a web page indicating someone is available to help. That available assistant is often an AI the business has adapted to customer engagement with empathetic responses. This instance is a prime example of how machines develop the marketing sphere. As more brands need more hands to build […]
May 15, 2023 by Vertical Axion
A successful digital marketing strategy is essential for maintaining and growing your business. But if devising digital marketing campaigns doesn’t come intuitively, that’s okay! Knowing the basics of what to include in a digital marketing plan can help you drive business growth in today’s digital landscape. Establish Target Audience No matter what you sell, you […]
May 10, 2023 by Vertical Axion
AI-generated content is transforming the way businesses approach content creation and marketing. With today’s advancements, AI can produce content that mimics human writing. This presents opportunities and challenges for your business. Adapting to the Changing Landscape of Content Creation As the digital landscape evolves, so do the needs of your audience. Consumers get content from […]
May 2, 2023 by Vertical Axion
You might wonder if maintaining a website is worthwhile. You can still operate your business without one, right? Wrong. A website is now essential in the modern digital world and is no longer a luxury. Here are some compelling reasons why nearly all companies should have a website: Improved Credibility A professional website helps establish […]
April 28, 2023 by Vertical Axion
Have you ever wondered how successful businesses maintain strong connections with their customers? One way is to have a good customer relationship management (CRM) system. Simply put, a CRM system can help transform your company. It can assist you in managing customer interactions while streamlining your sales process. It can enhance your overall customer service. […]
February 25, 2023 by Vertical Axion
It doesn’t matter how creative or well-thought-out your social media marketing strategy is. All the hard work you put into it will be for nothing if you don’t measure its performance. It’s the only way to know if your efforts resonate with your audience and if they’re producing the results you want. If not, it’s […]
February 3, 2023 by Vertical Axion
Businesses can significantly benefit from utilizing social media as a marketing tool. With billions of people using social media worldwide, it presents a unique opportunity to reach potential customers and grow your business. To get started, creating a social media marketing plan is essential. This will help you identify your target audience, set goals, and […]
February 1, 2023 by Vertical Axion
There are several ways a business can enhance and optimize its operations. A customer relationship management (CRM) system is one technology that may considerably assist your organization. A CRM system is software that helps businesses manage and optimize customer interactions and data across the customer lifecycle, from lead creation to nurturing. There are several key […]
