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March 22, 2025 by Vertical Axion
Is your business making the most of social media? With millions of users scrolling day and night, your target audience likely already spends time and money on these platforms. Leverage the right social media marketing for small businesses, and your brand might even compete with the best of them. Why Work Towards a Strong Social […]
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December 12, 2024 by Vertical Axion
Keeping your business competitive in today’s always-connected world requires a robust social media presence. Entrepreneurs who leverage their Facebook, Instagram, TikTok, LinkedIn, X, and Pinterest profiles can stand out among their competition, foster brand awareness and audience engagement, and, most of all, build long-lasting relationships with customers. Effectively using social media requires more than just […]
October 28, 2024 by Vertical Axion
More consumers are using social media to voice their opinions on products and services they’ve tried. That means social media is an invaluable source of consumer data for businesses. With the right social media monitoring tools, business owners can gain useful insights into their customers and make better connections. What Is Social Media Monitoring? Social […]
August 10, 2024 by Vertical Axion
Social media is critical to marketing any business. From promoting your products and services and building awareness of what you have to offer to engaging with your customers and building a community of loyal followers, it’s hard to underestimate the importance that Facebook, Instagram, TikTok, and other social platforms have on your business growth and […]
August 1, 2024 by Vertical Axion
Without effective marketing strategies in place, even businesses with the best products can fail. At the same time, you don’t want to break your budget for marketing alone. That’s why it’s important to learn about cost-effective marketing strategies you can use to boost your business. With just a little investment, these marketing tools have the […]
May 22, 2024 by Vertical Axion
Has your business been creating social media ads like crazy? You likely already know how time-consuming it is. If you’ve been hiring professionals to work on the images and copy, you also know how costly it gets, so why not look into the new Facebook generative AI feature? If your business needs text and full-image […]
March 23, 2024 by Vertical Axion
Social media is a part of our everyday lives. Despite the many benefits of these platforms, social media privacy issues remain a major concern among users. Learn about the sensitive information that social media sites can access about their users and why it’s important to maintain privacy while using these sites. Why Social Media Use […]
December 12, 2023 by Vertical Axion
Enterprises, large and small, must reach people who want to buy what they’re selling if they’re going to succeed in business. However, thanks to social media, your business is no longer confined to print advertisements on flyers, magazines, or radio and television commercials. The role of social media in small business expansion is on the […]
December 1, 2023 by Vertical Axion
Knowing how to embrace tech tools for marketing and customer engagement can make a dramatic difference in how your company grows and progresses in your industry. Customer engagement and marketing are essential for gaining attention from the right type of consumers, converting leads to customers, and retaining clientele. High engagement levels positively impact your business’s […]
October 30, 2023 by Vertical Axion
Keeping up with the latest digital tools can be difficult. Technology keeps evolving with new ways to reach users and streamline processes. Why should you keep track of all these new developments? With these important technology tools for improving your business, you can boost team productivity and drive your company forward. Discover which platforms are […]
October 27, 2023 by Vertical Axion
Cybercriminals commonly use phishing attacks to trick vulnerable users into giving away sensitive information. The latest threat of this kind targets LinkedIn users who use the Smart Links feature on the social media platform. This guide explains what you should know about the LinkedIn Smart Links phishing attacks and how to protect yourself. Basics of […]
September 29, 2023 by Vertical Axion
Social media is used by everyone these days, even hackers. Hackers often try to steal your information from social media sites. Even though social media is a useful tool for businesses, it’s important to know what security risks it poses. We’ll show you how to keep your business safe and use social media in a […]
September 26, 2023 by Vertical Axion
With over two billion registered users, Facebook has become a target for advanced malware campaigns. These phishing campaigns steal unsuspecting users’ information. Businesses on Facebook are being targeted by password-stealing malware. What Is Malware? Malware is an insidious software that steals sensitive information from victims. The software exploits weak points in a device’s security framework […]
September 21, 2023 by Vertical Axion
Many business owners demand software featuring artificial intelligence for its productivity capabilities. Some hackers exploit this demand by publishing targeted Facebook advertisements to garner business data, using advanced digital marketing tools for nefarious purposes. Discover the details surrounding the fake AI Facebook ads stealing business data below. What the Ads Promise A report by Trend […]
September 4, 2023 by Vertical Axion
As cybercriminals continue to take advantage of people who use social media, many LinkedIn accounts are at the center of a hijacking scheme. This targeted attack is very dangerous for professionals and business owners who use the platform. Hackers can take over your account and send damaging messages to your connections, among other malicious activities. […]
August 25, 2023 by Vertical Axion
Social media is an influential tool to connect with customers and grow your business. It offers an affordable marketing platform and improved brand visibility. You can reach many people without a hefty budget. A social media profile for your business boosts your brand’s online presence. But that’s only the beginning. The next step for you […]
August 9, 2023 by Vertical Axion
Social media is a big help for any business. It opens new doors, connects you with your target market, and makes your brand known. But is social media a puzzle to you? This article lists some top strategies, from making your business profile look good to using data analytics and influencers. Ready to win more […]
June 10, 2023 by Vertical Axion
Analytics tell a story about your business’s current and past success. But how do you translate analytics into a narrative that helps you make marketing and sales decisions? Using analytics to optimize business marketing and sales strategy requires consolidating the raw data into an informative and easily digestible report of sorts. Learn about the basics […]
June 5, 2023 by Vertical Axion
Imagine putting money into an ad plan and having a tech issue cause costs to skyrocket. This issue hit many businesses when Meta Platforms, the owner of Facebook and Instagram, faced a large glitch. The unexpected surprise On April 23, 2023, a tech issue caused problems for businesses using Facebook for ads. This glitch forced […]
May 24, 2023 by Vertical Axion
Search engine optimization (SEO) ensures your website and content appear early in search engine rankings. When a person uses a search engine, your relevant content should be among the first they find and click on. Here’s what you need to know about SEO and how to make it work for you. Optimize Keywords Keywords are […]
May 22, 2023 by Vertical Axion
A customer relationship management (CRM) system can improve nearly every area of your business and help you scale your customer management. So why does your business need a CRM system? A Proven History of Success When you look at the statistics, you can see why other businesses are using a CRM system. Improved Performance Companies […]
May 19, 2023 by Vertical Axion
Creating a social media marketing strategy for your business means maximizing business potential. If you’re using social media platforms without a strategy, you’re missing a big opportunity for growth. Why You Need a Strategy A good social media strategy brings several benefits to your business. Customer Growth and Retention Social platforms allow an unprecedented amount […]
May 18, 2023 by Vertical Axion
Televisions, billboards, and the internet bombard people with advertisements and marketing ploys. This development has led to over 65 million people using ad-blockers to reduce interruptions in their interests. Those who aren’t as tech-savvy may feel stuck with constant information about services and items they don’t care about. Now, businesses want to create an environment […]
May 15, 2023 by Vertical Axion
A successful digital marketing strategy is essential for maintaining and growing your business. But if devising digital marketing campaigns doesn’t come intuitively, that’s okay! Knowing the basics of what to include in a digital marketing plan can help you drive business growth in today’s digital landscape. Establish Target Audience No matter what you sell, you […]
